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AI is not your lord and savior

Here’s what most people don’t realize about AI generated content:

Multiple studies have been run by agencies and the findings are always the same:

AI is great in combination with human effort, but not so much on its own.

For example, ad creatives were tested that were developed by human vs. AI-generated and a combination of both.

The winner by far: Human ads that were optimized by AI.

So, by all means, keep looking for ways to use AI to make your processes more efficient.

Just don’t put all your trust in AI.


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