iOS 15 will kill your email open rate metrics...
The beta versions of iOS 15 is now rolling out to developers and public risk-takers. For email marketers, it's time to start bracing for changes that will be felt when iOS 15 is launched this fall. iPhone and iPad users who use Apple's Mail app account for 55% of viewed emails. The new iOS will strengthen the platforms promise of privacy for users but that privacy means the effective end of tracking open rates on emails delivered to iOS devices. This isn't the end of the wo