People talk about digital advertising like it is a clean, automated engine. Set it up. Let the platform think. Wait for the numbers to rise. Anyone who manages real campaigns knows that this picture falls apart fast. The truth shows up in the day to day. You check a campaign first thing. Something looks off. Meta drifted into a it knows better, again. But it doesn't. Google started pushing budget into placements that have never produced a single sale. The platform keeps tell