Google Search Console (GSC) and Google Analytics (GA) allow you to gather very valuable data about your website, especially regarding traffic. Both tools provide a platform to analyze the data (especially GA), but sometimes you may want to merge the data provided by GA or GSC with the data from other sources, like a crawl or server logs; or just dive deeper into details. In cases such as this, a data export from Google’s tools becomes an absolute MUST. Limitations of native e

SEO has changed more than any other marketing channel over the last decade. Through a succession of algorithmic evolutions, SEO has also remained the foundation of a successful digital strategy – 51% of online traffic arrives at websites via organic search, after all. SEO has gone mainstream. Still, we must take stock of the fact that SEO requires new skills and approaches to succeed in an increasingly competitive world. View Article #SEO